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Data Analytics

Latest Posts

3 steps to avoiding data loss and compliance when it all goes cookieless.

Chrome is getting rid of third-party trackers once and for all. Are you ready for this change to avoid data loss and remain compliant? Here are the three steps to help you do just that

The Pivotal Role of Performance Marketing in Enhancing Investor Portfolios in Tech and SaaS Industries

In the dynamic realm of tech and SaaS investments, performance marketing stands out as a pivotal strategy for investors. It enhances portfolios by setting precise value and KPIs, delving deep into user behaviour through data tracking, and adding a personal touch by directly engaging with customers. Moreover, it integrates the emotional aspects of customer interactions into data analytics, ensuring that marketing campaigns resonate deeply. For investors in tech and SaaS, performance marketing is not just a tool but a crucial ally for sustainable growth and value creation.

The top 5 tools critical for SaaS growth

Implementing the right product and data tools can help SaaS businesses make informed decisions and drive growth.

AI Makes Product Analytics Super Easy for Small Businesses

SaaS businesses can win faster and quicker when AI is involved in product analytics.

The Future of Data Analytics

The future of data analytics is incredibly exciting and full of potential for businesses with SaaS and mobile products aimed at the consumer market