Create Digital Experiences That Last
The Fintech industry is growing fast. Staying relevant and keeping customers engaged is a top priority for businesses in this space.
What are you doing to make sure you secure scalable growth?
A seasonal industry with high churn rates
The cost per install (CPI) for the finance industry can fluctuate quite rapidly throughout the year.
From its peak in January of $3.30 to its lowest in June at $1.56 , to say you have to keep on eye on everything at once is a bit of an understatement.
While the CPI is just a vanity metric, do not get bogged down by these costs. There are plenty of finance apps out there who are striving for a higher CPI (2x in some instances) to attract in customers who bring a higher value with them.
Engaging customers is mission-critical to retention
Moving your users through your Fintech app funnel is mission-critical. If you are new and don’t have any first party data then look closely at these industry stats. How does your forecast fair in comparison?
Typically, 46% of your users will convert from install to registration and 19% from install to a purchase. If you don’t have any purchase functionality then you may be wondering how significant this is. Don’t overthink it, it would be wise to consider the purchase event in this example as the bottom of your funnel, no matter the action.
Generating actionable insights opens up opportunities for new features
Data and user behaviour plays a big part in any app, but especially with Fintech applications. As with the cost per install, the user activation trends are also seasonal .
Considering your users spending habits is crucial to learning about who they are and what value they bring you. Not only this, but you are then able to predict behaviour that will feed into your retention strategy and help to prevent a whole lot of churn.
Without this level of detail, you are essentially flying blind.
Fintech apps face challenges…who doesn’t?
To overcome them before it’s too late, you need robust data, acquisition & retention strategies…
At Envision Digital we…
A few things we’re great at
We offer a full-circle approach when it comes to your mobile marketing. Encompassing all of the mission-critical elements to support and maintain your growth.
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Tech & data is at the heart of everything we do…
We have partnerships and relationships with the best channels out there in the market.
We remain platform-agnostic which means whilst we maintain our partnerships with leading tech solutions, we operate with tech that best suits your business and growth strategy.
As well as operating these platforms for you, we build amazing tech stacks to make sure you have a frictionless growth experience for the lifetime of your business.
Apple Search Ads
Snapchat & TikTok
Choose a more innovative & personalised way to communicate with your users…
Personalisation is one of the most important factors for engaging your users. With the right tech, you can achieve personalisation and automate it around the clock.
Make sure your data is clear, concise & is working for you 24/7
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Dont’t take our word for it – here’s what our clients say:
At the beginning of the engagement, Envision Digital created a thorough project outline that the team systematically executed. They capitalised on a restricted budget to deliver results that exceeded our expectations. The team provided valuable guidance and produced timely deliverables.
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Envision Digital was always on top of their work. By tracking each campaign’s success, they were able to make adjustments as needed, which ultimately, increased engagement. Despite several challenges, including the COVID-19 pandemic, they remained flexible and kept the project mobbing forward.
Envision Digital was able to garner interest for the app before the launch, and they managed to achieve success despite the competitive nature of the industry. They are an easily accessible partner who is committed to customer satisfaction and to building a long term relationship.
Fancy learning more?
Our process is a low-commitment, highly educational series of conversations.
First, book in a discovery call with us to learn about how we can support you and face your challenges head on.